The Kind Karma Story

Kind Karma spreads goodness through our commitment to ethical fashion that gives back and creates opportunity. By employing at-risk and homeless youth to make beautiful, custom handcrafted jewelry, all Kind Karma pieces have a positive impact not only in our community but throughout the world of fashion.

Kind Karma was born on the principle that if we spread good, then good will not only come back to us but will continue to spread.

By all accounts, 2016 appeared to be a hard and tumultuous year. Social media was flooded with posts lamenting one unbelievable moment after another and the overall mood seemed to be sad, bleak and unpromising. But as the saying goes, we should always "be the change we wish to see in the world" and so Kind Karma was established to counter negativity with hope and kindness.

Jewelry that gives back!

There is so much that we cannot control in the world but we can control how we treat each other. Amidst all the chaos of natural disasters, divisive politics and incomprehensible tragedies, nothing shines brighter than a little kindness and we hope you will help us spread that positivity with your support.

Employment that works.

Jewelry making is uniquely crafty and therapeutic. Many of the young people who work with us may be healing from trauma or dealing with various mental health challenges. Often this makes committing to shift work, set hours or providing customer service particularly challenging. For this reason, traditional employment for at-risk and transitioning homeless youth can be difficult to acquire and retain. At Kind Karma, we are happy to provide a flexible working environment which allows young people to work at a pace that suits their needs.

Our youths receive profits from each sale which enables and empowers them to seize better opportunities for a brighter future. Whether they choose to pursue an education, establish their independence or take a course related to their calling, each youth has a goal that Kind Karma helps them achieve.It is truly our belief that if we give youths the opportunity to better themselves, they will grow up to become positive influences in society with the ability to pay kindness forward by helping others in need. 

A letter from our founder, Laurinda Lee-Retter:

During my third year of university, I was diagnosed with severe clinical depression and although I didn't know it at the time, it was that diagnosis that would ultimately define the direction of my career.

Unable to concentrate at school, I tried to find purpose and direction through employment but without qualifications or experience, the only options to me were the two "r"'s - retail or restaurant. I chose retail but instead of helping me find purpose, the long hours, stressful environment and constant contact with customers ultimately exacerbated the mental health challenges I was facing. I spent many hours crying in the back room and I bounced around from company to company trying to find a light at the end of the tunnel.

Those years left a lasting impression on me and it has made me choose to work with youth because I see myself in them although I didn't go through even a fraction of the obstacles they struggle through. I know firsthand the challenges of working in a service role while going through mental and emotional healing and how it can sometimes feel like being trapped between two evils. Do you work to make money and survive or do you focus on healing and live on the streets? A lot of youth have to decide between these two options and no matter what they choose, they don't win. 

I wanted to create an environment that offered meaningful employment that also allowed them to feel safe, supported and nurtured. I wanted to create an employment model so youth could actually work and balance life so they can achieve the healthy lifestyle that is fundamental to long-term success. 

It is my privilege to be able to do this and for that, I am eternally grateful to the support that Kind Karma has and continues to receive. Thank you for supporting this mission to make the world a better place, one youth at a time.


Kind Karma is the embodiment of the wonderful youth we are privileged to work with and each piece of jewelry comes on a card that is signed by our youth artisans so you are connected to them just as we are. We are dedicated to changing the future of these new leaders while honouring their pasts. Read more about them and their stories!


I’m SO in love with your story and business model... and have worn the “Find Your Goodness” bracelet every day since I got it!

By Kama Jones of Ethigal Blog 

I have been looking for a necklace to bring me brightness and the message on this card just reached out to me and I feel so beautiful wearing it. This trinket has brought so much light into my life and I truly wish it brings her [our artisan, Stephanie] just as much brightness.

By @stephanniehorne

This special person and her work is as amazing as the jewelry itself! Delicate, beautiful, flawless pieces of art. Everyone should own one!

By Gabriela Cortez