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The Kind Karma Story

We spread kindness through our commitment to ethical fashion that gives back, creates opportunity and positivity. By employing at-risk and homeless youth to make beautiful, custom handcrafted jewelry, all Kind Karma pieces have a positive social impact on the Toronto community.

Kind Karma was born on the principle that if we spread good, then good will not only come back to us but will continue to spread.

By all accounts, 2016 appeared to be a hard and tumultuous year. Social media was flooded with posts lamenting one unbelievable moment after another and the overall mood seemed to be sad, bleak and unpromising. But as the saying goes, we should always "be the change we wish to see in the world" and so Kind Karma was established to counter negativity with hope and kindness.

Jewelry that gives back!

There is so much that we cannot control in the world but we can control how we treat each other. Amidst all the chaos of natural disasters, divisive politics and incomprehensible tragedies, nothing shines brighter than a little kindness and we hope you will help us spread that positivity with your support.

Employment that works.

Jewelry making is uniquely crafty and therapeutic. Many of the young people who work with us may be healing from trauma or dealing with various mental health challenges. Often this makes committing to shift work, set hours or providing customer service particularly challenging. For this reason, traditional employment for at-risk and transitioning homeless youth can be difficult to acquire and retain. At Kind Karma, we are happy to provide a flexible working environment which allows young people to work at a pace that suits their needs.

Our youths receive profits from each sale which enables and empowers them to seize better opportunities for a brighter future. Whether they choose to pursue an education, establish their independence or take a course related to their calling, each youth has a goal that Kind Karma helps them achieve.It is truly our belief that if we give youths the opportunity to better themselves, they will grow up to become positive influences in society with the ability to pay kindness forward by helping others in need. 


Laurinda Lee-Retter


Surrounded by entrepreneurs, starting a business had always been a lifelong goal for Laurinda but for her, giving back and ensuring positive community impact were ultimate motivating factors. By taking the social enterprise model, Laurinda was able to craft her own form of change by founding the Kind Karma Company. Having crafted jewellery when she herself was a youth as a therapeutic exercise, she was able to implement an innovative art-therapy based employment model to help marginalized youth in her own community by teaching them hands-on skills that elevate confidence, self-esteem and allow them to feel more in control of their own futures. Today, Kind Karma Company partners with local organizations with similar goals to employ local at-risk and transitioning homeless youth to handcraft quality jewellery with the hopes that one day, these youth employees will pay kindness forward as successful adults.


Rebecca has been through many challenges in her young life but she is the perfect example of unwavering resilience and kindness. She has never let obstacles get her down and still has many goals and dreams, many of which involve pursuing professions that give back. She loves painting, writing and most of all, music - she loves learning to write songs and picking up different instruments!

Crystal is our very first youth designer and her collection of Crystal Zen bracelets have been Kind Karma bestsellers since they first launched. Crystal struggled in school and her bad grades and failed test led a lot of her teachers to tell her she would "never go to college because [she] wasn't smart enough". Her hard work and persistence proved them wrong and today Crystal has found her calling in graphic design and jewelry-making. She hopes to get her own place soon and we are thrilled to have her beautiful designs in our shop.

Originally from the Barbados, learning to adjust to the different weather has been the least of Shida's challenging transition. As a result of her Caribbean roots, Shida has had to deal with many challenges relating to how people treat her, how her qualifications have been invalidated and how to adjust to a life in a new country on her own. Shida still has a beautiful and vibrant spirit and hopes to one day be an entrepreneur with a mission to help the LGBTQ+ community.

Stephanie is amazingly talented, a quick learner and is very intelligent and responsible. She is a beautiful mother of two who also loves to draw anime and crochet in her spare time. She has been through her fair share of obstacles but works through them with quiet maturity and hopes to one day work with children and continue her journey as an artisan.Lorem ipsum amet dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lorem ipsum dolor magna amet amet, consectetur adipisicing.


I’m SO in love with your story and business model... and have worn the “Find Your Goodness” bracelet every day since I got it!

By Kama Jones of Ethigal Blog 

I have been looking for a necklace to bring me brightness and the message on this card just reached out to me and I feel so beautiful wearing it. This trinket has brought so much light into my life and I truly wish it brings her [our artisan, Stephanie] just as much brightness.

By @stephanniehorne

This special person and her work is as amazing as the jewelry itself! Delicate, beautiful, flawless pieces of art. Everyone should own one!

By Gabriela Cortez