It's been an uncertain couple of weeks as countries across the world battle an ongoing health pandemic and the new measures imposed by governments to self isolate and quarantine can often leave us feeling alone and anxious. During this time, it is important that we find a way to maintain a positive outlook and part of that means focusing on good. That's why we decided to start a weekly blog series to highlight all the amazing people and companies that we love. We hope you enjoy reading about these good people who are doing good things.
MEET FARRUKH LALANI, FOUNDER OF DARIA DAY
Daria Day’s story begins almost 10 years ago when Farrukh found herself weary and tired of her corporate life and began to look for inspiration outside of it. Knowing only that she wanted to make a difference, Farrukh volunteered with a women’s group working in the slums of Mumbai. Eventually, she joined an international NGO focusing on issues of poverty alleviation in developing countries. Her new work took her to new parts of the world. She worked in war-torn countries, post-conflict -zones, and regions affected by natural disasters.
Her work eventually took her to the country of her birth, Pakistan, a country she had often heard about from her parents but had rarely visited. There, in Northern Pakistan, at the foothills of K2 mountain, Farrukh came across some of the most vulnerable and isolated communities. It was an encounter that would change her perspective and her life.
To break the cycle of poverty and provide the communities with an additional source of income, various NGO's had implemented gemstone processing and jewelry making programs. However, as with most NGO’s there was no follow up after the training. The artisans having received these extensive trainings were still unable to stake out a livelihood as they had no access to profitable markets or an idea of what to produce. And this is when Farrukh decide to launch Daria Day to connect these artisans to the word market.
DARIA DAY'S MISSION IS TO PROVIDE THE ARTISANS WHO HANDCRAFT OUR JEWELRY WITH A SUSTAINABLE LIVELIHOOD AND A PATH TO PROSPERITY.
Daria Day works with artisans living in the remote mountain communities in the foothills of the K2 Mountain in Northern Pakistan - some of which are the most isolated and poor communities in the world. Each piece of jewelry is handcrafted by our artisans and tells the story of the artisan who made it. By supporting the economically disadvantaged, Daria Day hopes to make a difference by breaking the cycle of poverty and to show that we are all connected.
FAVE PRODUCTS SO FAR?
Our lapis and amethyst bracelets have so far been our best sellers.
Our lapis is all-natural. The deep blue color of our lapis gemstone is highlighted by white and gold natural markings making each piece of jewelry unique. Long associated with royalty, lapis is a symbol of honor and spiritual vision, carrying with it energies of wisdom and truth.
Like our lapis, our amethyst is all-natural and we only use the naturally occurring purple-hued amethyst. This bold, dark purple gemstone is known as the protector stone and helps to relieve stress and drive out negative energy.
A LITTLE TREAT FOR YOU:
We are so thankful for all the good that Farrukh and Daria Day are doing and hope you found her story inspirational and uplifting.
This blog is part of a series at Kind Karma highlighting the amazing works of individuals making a difference in the world.
Do you have someone we should feature? Send us their story at email@example.com and stay tuned for more good people doing good things :)